Optimizer 15.4 download the new version for ios

Our recent study showed that App Store visitors are more eagle-eyed and experienced now and TTR discrepancy proves it. Thus, Search Ads listings had nearly the same TTR in the App Store search as the first position of search results. When Apple Search Ads debuted in the App Store, users could barely tell an ad banner from an organic top search result. Apple Search Ads Influence on TTR in the App Store In fact, the eighth and ninth positions have even better average TTR than the sixth and seventh ones (1% and 0.98% against 0.92% and 0.80%). Our study showed that lower position doesn’t equal to disastrously low results. Yet, you shouldn’t feel down even if your app isn’t in top 5 list of App Store search results. At the same time, the fourth and fifth positions show similar results (1.36% and 1.22% respectively) Having the second position predetermines considerable drop in TTR compared to the top position (6.15% against 28.38%) but still shows better results than the third one (2.66%). These impressive results turn the top position into something definitely worth fighting for. Thus, the average TTR for an app which tops search results is 28.38% while minimum and maximum TTRs are 0.38% and 83.33% respectively. It is no wonder that the first position in App Store Search guarantees the best TTR. the average conversion of the first 10 positions in the App Store search.

how App Store search positions favor downloads and further exploration of an app.We analyzed hundreds of tests in different categories to identify : Nevertheless, the SplitMetrics team decided to put some clarity into this issue and prepared benchmarks of a tap-through rate in the App Store Search. Unfortunately, each category, each app, each case are highly individual and there is no golden standard to take cues from. App publishers always wonder what is a good tap-through rate in the App Store Search in order to get their bearings and understand whether the current state of things calls for immediate improvements.

Optimizer 15.4 download the new version for ios